President and CEO Talks Business and Manufacturing

VIA President & CEO Trenton Harris was a featured guest on the Bosma on Business radio program Saturday July 16th. The Panel discussed the many benefits of setting up manufacturing operations in the Northern Nevada community and also shared their insights into making manufacturing work in Northern Nevada. In addition to manufacturing in Nevada, the panel also discussed the financial requirements for businesses to succeed in this economic climate, and what foreign competition is requiring manufacturers to do to stay ahead of the curve.

If you missed the show, you can listen by clicking here to download the audio file. In addition, you can listen to the full version of the hour long program as an On Demand audio archive from the KKOH station web site.

About the Show
Want to learn the secrets to business success from company owners who are not only surviving but thriving in this difficult economy? Then join award-winning entrepreneur Mike Bosma and his guests as they provide you with the insight and expertise you need to start a new business or to take your company to a whole new level. With Bosma On Business you can be in conversation with the area’s top corporate executives, community leaders and movers and shakers. The show is the ultimate business networking event and entrepreneurial incubator wrapped up in one and it’s brought to you live weekly over the airwaves and through the Internet.

You’ll tap into a wealth of wisdom from top experts in the fields of accounting, marketing, sales, information technology, business law, human resources, corporate real estate, banking and so much more. If you’re doing business in Northern Nevada or have the entrepreneurial itch, then plan on joining us on News Talk 780 KOH every Saturday morning at 9 a.m.

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VIA Introduces New Pricing for 2011-2012

New Price Book and New Pricing Available as of July 1, 2011
All pricing available as PDFs – download here.

Comfort combined with beautifully affordable design. That’s a core value of VIA. We’re proud to introduce our new pricing for 2011-2012. Effective July 1, 2011, new pricing on our chairs is now available. No broad sweeping changes. Nothing across the board. We’ve done things the right way.

VIA is committed to our partners. We’ve gone through great lengths to absorb a number of factors that typically lead to price increases. Supply chain improvements and efficiencies, as well as smarter logic applied to our products, have allowed us to lower or maintain pricing across a number of product lines.

However, factors beyond our control, such as market pressures, inflationary issues derived from the global economic environment, and other mitigating factors have required us to adjust our pricing accordingly.

Please browse our website for more information and to download new pricing. Wishing you all a very happy 4th of July Holiday Weekend.

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Thank you for Being a Part of NeoCon 2011

A terrific NeoCon! We enjoyed the many inspiring and engaging conversations, and we were impressed at the number of visitors to our booth and the great interest in our new products and programs. The positive feedback and collaboration this year at NeoCon 2011 exceeded all our expectations.

Here is a quick recap of some of the exciting new happenings at VIA:

  • New Programs – VIA’s Forever Warranty™, our new True 48-Hour Shipping Program, our American Made commitment and Veteran Employed Program.
  • New Products – Official introduction of Proform™, as well as product highlights of Duality® and Neva®
  • New Catalog – reimaged in every way and now even easier to use

Form, function, comfort, and affordability combine in VIA’s new Proform™ series of chairs. Proform™ follows the stunning new Duality and Neva chairs. Whether in Mesh, Parallel design, or Panel design, Proform™ strikes a pose that you simply cannot resist. We’re thrilled with the reception Proform received, and with list prices that start at only $586, we are confident the product will be a success in the market.

Please take the time to sign up to follow us on Twitter and Facebook to get the latest news first.

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Review of Duality® by David Jenkins

There are several layers of meaning to consider in the design of a truly good line of seating, from the mid status user to the executive and conference applications. First is the overall ‘presence’, or aesthetic statement of the chair, and how well it relates to its surroundings.

With VIA’s new Duality® chair line, the concept is obvious. Unlike most of its competitors, Duality speaks loud and clear that it has an architectural presence, in contrast to many competitors who have focused on the exoskeletal framework, with mesh and thin covers.

Today’s clean office spaces with their bench workstations, and almost clinical look, are a fitting backdrop to Duality and will fit nicely into interior designs. This lean and clean aesthetic relies upon a high attention to detail in the construction and tailoring.

While placing emphasis on the rectilinear and clean forms, there is an appropriate softening of contours and edges that fit well to the body, and provide a nice degree of comfort and support. The contours of the back are in the right place, especially in the high back that provides the upper back and neck support desired in conference applications. This is aided by the height adjustable ratchet mechanism to enable the correct fit.

The aluminum arms on the exec and conference chairs, reflect shapes and styles of the 1960′s – a soft rectilinear ribbon shape.

The rear shell is split laterally and flexes gently along this joint. The Duality has a flat, linearity of style with enough contouring to fit it to the user. The lower part of the shell masks the mechanical interface and the appearance of structure to hold the back upright. In the more general task chair version, the back upright is exposed, and has been made very wide to avoid the ‘brick on a stick’ look of backrests that are separate from seats.

This line of seating exudes a premium quality – both in the visuals and the ergonomics of performance.

VIA has obviously made the assessment that their offerings needed to become leaner, tighter, and more contemporary, while maintaining their heritage of comfort and support. They have achieved this in Duality, placing them among the best as legitimate contenders for corporate customers looking for appropriate style, character, and performance.

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Day 3 at NeoCon – The show winds down, but many good takeaways

Everybody knows about the tired feet, sore legs, scrambled brains after the hundreds of interactions with the best and the brightest in our industry. And you know what? It’s completely worth it and we wouldn’t have it any other way!

Day 3 typically is the day to meet the new young minds who will be shaping our industry for decades to come. Our new products were warmly received by our continual traffic flow Wednesday morning.

As the show winds down, VIA is definitely seeing a surge in momentum overall. Whether from designers, dealers, reps, procurement officers, or purchasing agents, VIA is a name that is resonating in the industry through new product design and program development.

Comfort combined with beautifully affordable pricing. Pride and passion built into every chair and every relationship. That’s VIA. Thanks for making it a great NeoCon. We can wait to see everybody again soon!

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New VIA Programs Unveiled @neocon – True. Forever. American Made.

At VIA, It’s More than Just a Chair. Comfort combined with beautifully affordable design. Pride and passion built into every chair and every relationship. That’s VIA.

At NeoCon 2011, VIA proudly announces 3 new industry leading programs that fit perfectly into our commitment to our partners and our customers – VIA True-48 Hour Shipping, Forever Warranty, and our American Made/Veteran Employed Program.

VIA True 48-Hour Shipping
VIA is committed to a 48-hour turnaround on every chair. It’s as simple as this: The order comes in on Monday by noon Pacific Time, the chairs are on the truck on Wednesday. No restrictions on vocabulary – every chair, every option, every fabric, every leather. No limitations. No exceptions. All in True 48 hours. It’s your dream come….True.

Forever Warranty
Not many people read warranties — until they have to. It’s the fine print. However, our quality allows us to promise what others simply can’t. No fine print. You’ll never have to worry about your VIA chair again. Forever. We cover ALL components of your chair with our Forever Warranty – and that includes the “happily ever after”. So feel free to delve into our warranty details, or save it for a rainy day, if you like. We’ve got you covered. Forever Warranty. Forever Yours. Forever VIA.

American Made/Veteran Employed
American Made still means something. When it’s well-designed and carefully crafted in this country, it stands out above the crowd. We take pride in saying that the majority of our components are made in the U.S.A. to our exacting specifications, and all of our chairs are carefully manufactured in our Nevada factory.

In addition, a healthy 15% percent of our production employees are veterans, and they bring the same discipline, vigilance and character to VIA that they learned during their service to our country. Every VIA chair is touched by the hands of a vet – we think that’s good for us, and good for you.

Please take the time to learn more about these programs and our products throughout our website at www.viaseating.com. Also, take the time to sign up to follow us on Twitter and Facebook to be the first to know about all of the new products, programs, and events at VIA. You can find the links on the home page as well as throughout the site on the left hand side bar.

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Day 2 at NeoCon – Much more of the same, and we couldn’t be happier

Momentum is building at VIA. Day 2 at NeoCon brought a number of new faces to our booth for meetings and interactions with the VIA Team. Our Reps have done a tremendous job in setting up a number of meetings in our booth that are yielding fantastic potential.

In addition, we spoke with a number of dealers who are actively pursuing the GSA market. VIA has an extensive list of partners who are specializing in GSA business, and the meetings that were held ranged from exploratory engagement, to high quality leads for imminent projects.

Everybody is a little tired, but the enthusiasm and excitement in our booth on Tuesday was fantastic. As they say, the show must go on, and given the great reviews of our new products – Proform™, Duality®, and Neva® – as well as our new programs – True 48-Hour Shipping, Forever Warranty, and American Made/Veteran Employed – we wish we had more days here at The Mart.

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VIA Introducing Exciting New Products at NeoCon 2011

  • The craft of exceptional seating.
  • Pride and passion built into every chair, and every relationship.
  • Comfort combined with beautifully affordable design.

These simple statements go far to define who VIA is and what VIA stands for. This year @neocon, VIA continues our commitment to consistently bringing you new designs at affordable prices.

Let us introduce you to the latest additions to our product offering – Proform™. Proform™ follows the stunning new Duality® and Neva® series of chairs, and is launching @ NeoCon.

Proform™
Form, function, comfort, and affordability combine in Proform™. Proform’s thin, slim line, modern design and uncommon comfort begins with the adjustable height mesh back and striking rectilinear profile. VIA has evolved the mesh platform with rich tailoring as only VIA can. Proform Parallel in leather is an advanced classic – designed to be noticed behind a desk or around a conference room. The appeal of Proform Panel is timeless and elegant in its simplicity.

Duality®
Duality, a stunningly affordable new seating series, embodies advanced classic aesthetics, and its ergonomic elements include flex-back functionality fully supporting a life in motion – building on the ergo movement architecture intrinsic in every VIA product.

Neva®
The fit of the Neva back contours, and the “flex to fit” cervical spine support follows the natural flow of the human form. The proportions of Neva reflect a careful balance of elegant forms, reinforced by the craftsmanship detailing of the segments and stitch detail.

If it sounds like a lot, it is. See you at NeoCon Booth #8-1062.

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Day 1 Closes with Rep and Partner Awards Dinner Event

As Monday night at The Mart wound down, things for VIA were starting to heat up at our Rep and Partner Awards and Dinner Event. A fantastic dinner and cocktail event sponsored by VIA was held at Fogo de Chao restaurant in the River North area of Chicago.

All of our rep groups were in attendance, as well as key partners, bringing together much of VIA’s nationwide representation. The event centered on the excellent performance of our partners, and celebrated the relationships we continue to grow and foster together. Pride and passion built into every chair and every relationship. That’s VIA.

And the winners are……

  • Rep of the Year: Contract Connections Inc.
  • VIA Growth Award: Haskell Associates
  • Consistent Performance Award: Swan Associates, Rehnberg & Associates, Kirby Reps
  • Partnership 4 Growth Award: CFC Group
  • Rookie of the Year: Salem Associates

Congratulations to our winners, and to all of our partners. It was an amazing turn out and a fantastic evening. The momentum and enthusiasm continues to grow at VIA. New products, new programs, and new pricing. This is a new VIA.

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VIA Day 1 @neocon 2011 – Wow, what a response!

And let the show begin! You plan all year to try to make the most powerful presentation you can @neocon. Blood, sweat, tears, and then ultimately joy when it all comes together!

VIA’s floor traffic at Booth #8-1062 was a testament to all of the hard work done at VIA over the last year. Traffic was high, there were very successful meetings with our partners in the booth, and our new products and programs are quickly becoming a hit.

There was never a dull moment and the relationships we’re discovering and engaging with are showing promise, practically from the start of the day.

That’s all for tonight. Our Rep Dinner and Awards Event went off without a hitch. We have to be ready for another great day at NeoCon on Tuesday. If Day 2 is anything like Day 1, we’ll be hopping. Come by and visit us and see for yourself – Booth #8-1062 @viaseating

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