NeoCon

Since 1969, the annual NeoCon tradeshow event has been the leading platform for what’s new & what’s next in all facets of the commercial design industry. Every year, Via Seating debuts a wealth of new products at NeoCon including our signature indoor seating, occasional tables & exclusive outdoor landscape furniture collections including indoor-outdoor flexible pieces from Italy. During the event, we host guided tours where guests can test drive our products & speak to experts in our permanent showroom at theMART on floor 10 in suite #10-148. For 300+ guests, we also host our exclusive, annual NeoCon Bash at a local venue, where we have live music, dancing, food, drinks & more.

NeoCon 2024

Indoor Showroom

Indoor Showroom

Discover the latest seating & award-contenders in Via Seating’s permanent showroom at theMART. Floor 10, suite #10-148.

Outdoor Showroom

Outdoor Showroom

Explore the latest in Italian landscape furniture design from Via Seating + URBANTIME® in Via Seating’s showroom at theMART. Floor 10, suite #10-165.

Outdoor Party

Outdoor Party

Join us for Italian cocktails & hors d’oeuvres in the Via outdoor showroom on floor 10, suite #10-165 from 3-5 PM CT on Monday June 10.

Annual Bash

Annual Bash

Party with Via Seating at BUB CITY on Clark St from 7-11 PM CT on Monday June 10. Live band, drinks & dancing. RSVP only. Wristband from #10-148 required.

Product Introductions

Explore the following new product & product enhancements we debuted this NeoCon 2023, below.
Picnic Tables

Picnic Tables

From the Sempreverde.040 collection by Italian designers  Alberto Basaglia & Natalia Rota Nodari.

ALL-WAYS

ALL-WAYS

New stacking & nesting series.

Cabana

Cabana

From the Sierra.015 collection by Italian designers  Alberto Basaglia & Natalia Rota Nodari.

Coleurí Soft

Coleurí Soft

Designed by Dorigo Design . New all upholstered models on poly, wood & light task bases.

Vooom™ tablet arms

Vooom™ tablet arms

Designed by Jörg Bernauer

Benches

Benches

From the Sempreverde.040 collection by Italian designers  Alberto Basaglia & Natalia Rota Nodari.

Round Table Expansion

Round Table Expansion

From the Sierra.015 collection by Italian designers  Alberto Basaglia & Natalia Rota Nodari.

Coleurí

Coleurí

Designed by Dorigo Design . New colors, legs & more.

Rise refresh

Rise refresh

Designed by Daniel Laval . Extensive updates to the Rise series.

Flat Benches

Flat Benches

From the Sempreverde.040 collection by Italian designers  Alberto Basaglia & Natalia Rota Nodari.

Large Planters

Large Planters

From the Tahoe.h24 collection by Italian designers  Alberto Basaglia & Natalia Rota Nodari.

Freestanding Tables

Freestanding Tables

From the Tahoe.h24 collection by Italian designers  Alberto Basaglia & Natalia Rota Nodari.

And so much more…

Sempreverde.040 collection.

2023 Award Winners

Via Seating won several industry recognized awards this NeoCon 2023. View them below.
4-UP

4-UP

The 4-UP sit-to-stand with telescoping gas lift solution by Studio V & S.I. Design won Best of NeoCon Business Impact award for Seating: Ergonomic Desk/Task.

Vooom™

Vooom™

The Vooom chairs by designer Jörg Bernauer won Best of NeoCon Sustainability for Seating: Sofas & Lounge.

Joí

Joí

The Joí stools by S.I. Design were recognized as a HiP Honoree for Workplace: Stools.

Vooom™

Vooom™

The Vooom chairs by designer Jörg Bernauer were recognized as a HiP Honoree for Hospitality: Lounge Seating.

Joí stools in all available colors.

NeoCon 2023

2023 Show Details

2023 Show Details

Via Seating was honored to receive 4 industry recognized awards this NeoCon across Best of NeoCon & INTERIOR DESIGN HiP awards. View them below or check out our other awards here.
Missed NeoCon? Click the link above to take our virtual showroom tour .
Annual NeoCon Bash

Annual NeoCon Bash

Via Seating hosts the party of the year, our annual NeoCon Bash at a offsite venue near theMART. Guests enjoy food & drink, a live band, dancing & more.
Interested in getting on the guest list? Click to sign up for our updates.
Showroom @ theMART

Showroom @ theMART

Our showroom at theMART is permanent & open year round to schedule private tours. Contact us for more information:
P. 312-670-9150
E. info@sheridancontract.com
222 W Merchandise Mart Plaza
Suite #10-148 (floor 10)
Chicago, IL 60654